January 27, 2020 2 min read

Following the release of February’s edition of Which? Magazine, Crystal Spring are delighted to announce that the Salt of the Earth Plastic Free Deodorant Crystal has been recognised and recommended by the Consumers’ Association as an alternative to plastic packaged products. In this issue, Which? explore bathroom plastics, recycling and finding alternatives to everyday products in plastic packaging.

Pay less, waste less

It is widely believed that many natural, plastic free, vegan and sustainable products come with a hefty price tag. However, in their report, Which? found that this doesn’t have to be the case, and identified Salt of the Earth as offering affordable alternatives:

“Many plastic free deodorants, which usually come in a cardboard tube or glass pot, are also billed as ‘natural’. This means they don’t contain the same chemicals as traditional deodorant… But they tend to be a lot more expensive than regular deodorants too – many cost around £10 or more. Holland & Barrett sells a range of plastic-free deodorants, including Salt of the Earth Plastic Free Deodorant Crystal (75g, £3.74)”

The feature continues by discussing how commonplace bathroom products such as shampoo, razors and toothpaste continue to be a huge contributor to single-use plastic waste globally, with only 65% of households routinely recycling bathroom plastics. Showcasing Salt of the Earth’s Plastic Free Crystal Deodorant as a purse-friendly, paraben and plastic free alternative to traditional anti-perspirants, the Which? article is a great step towards bringing environmentally friendly alternatives to a wider audience, in the hope that living a reduced-plastic or plastic-free lifestyle can become part of everyone’s routine.

How does a plastic free deodorant work?

Salt of the Earth’s Plastic Free Deodorant is essentially the award-winning Crystal Classic Deodorant formula without the plastic packaging. Comprising 100% natural mineral salts and no synthetic chemicals, the Plastic Free Crystal Deodorant won’t congest your pores like traditional antiperspirants, and instead forms a porous barrier that prevents the multiplying of odour-causing underarm bacteria.

Approved by both Vegan and Vegetarian Societies, Salt of the Earth Plastic Free Crystal Deodorant is not tested on animals and offers long-lasting protection against body odour. This unscented natural deodorant is perfect for both men and women, and for anyone wishing to reduce their use of single-use plastics.

About Which?

Which? magazine reports on consumer issues, publishes product testing results, original research and offers independent expert advice to consumers regarding products, services and brands. Originally founded in 1957, Which? is the largest consumer body in the UK with more than 1.5m members and supporters.

About Salt of the Earth

Established in 1993, Salt of the Earth is an environmentally friendly, family-owned brand that produces paraben free, Vegan and Vegetarian Societies approved natural skincare products. Since the launch of our pioneer product, the Crystal Classic deodorant, Salt of the Earth have developed a range of award-winning deodorant sprays, roll-ons, travel sprays, plastic free deodorant and refills formulated for men and women. Find our range of products at your local Waitrose, Boots, Holland & Barrett and independent retailers across the UK and Europe or online - just search ‘Salt of the Earth Natural Deodorants’.


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