Pure Armour Roll On Wins Platinum Award

We did it! Salt of the Earth is on the podium again in the Janey Lee Grace Platinum Awards - this time for one of the new products in our range, Pure Armour: Explorer Natural Roll On Deodorant.

Following a rigorous judging process and a large number of consumer votes, Pure Armour was a platinum winner in the highly-competitive Natural Deodorant category.

BBC Radio 2 DJ and natural products guru, Janey Lee Grace, presents these esteemed awards each year for excellence and innovation in natural, eco and organic products. Winners are selected after ‘real life’ testing by a panel of celebrity judges, but also following a count of consumer votes. The 2018 judging panel consisted of Zoe Ball, Lynne McTaggart, Carrie Grant, Dale Pinnock, Janey Lee Grace and Dr. Marilyn Glenville.

Thank you to all who took the time to vote for Pure Armour in these prestigious awards.  We really value your support and are thrilled that the Pure Armour Roll On, which was launched earlier this year, has been so well received. 

Comprising 100% natural ingredients, including organic Aloe Vera and Magnesium Oil, Pure Armour is kind to skin and free from synthetic chemicals, such as Aluminium Chlorohydrate, Triclosan and Parabens. Applied to clean, dry skin, with an easy roll on application, Pure Armour won’t block your pores, instead leaving a thin layer of natural mineral salts on the surface of the skin which inhibit the growth of odour-causing bacteria.

The Pure Armour: Explorer Natural Roll On Deodorant is approved by the Vegetarian and Vegan Societies and is available here or from Holland & Barrett, selected Waitrose stores and independent health food stores and pharmacies.